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The Sustainable Fashion Movement

I’m Joining the

Sustainable Fashion

Movement

and I would love for you to join me.

 

The past year and a half I started my journey to clean and natural beauty products. I want to say first, that I DO believe in safe science, and I DO have personal issues with the fear mongering marketing that companies are using to convince consumers that they need to make the switch to “all natural, clean beauty products. Let’s be clear about one thing – the fear mongering tactics that are being thrown onto consumers are less than ethical, but that is a post for another day.

I feel confident about the beauty products in my daily regimen now and while I know there is always room for improvement, I wanted to see where else I could challenge myself to become better – my gaze slowly shifted to the fashion industry. I have spent the past few weeks understanding sustainable fashion and learning about the ways we as consumers can make a difference.

It is revealing  how trained we are to see things a certain way. For example, it really is quite the self own for stores brands to have “sustainable/conscious/ethical/free trade” lines right next to their “regularly scheduled programming…” and when we see that we think – “oh, look, this brand is TRYING..” Why aren’t we looking at the regular items they have and think – wait, if they are admitting these are ETHICALLY made, what are they admitting about the other items I usually buy in this store?

I am the first to admit that my current wardrobe does not represent this mission. And I will not go through and start throwing away items that are not ethically made – b/c then I’m going against sustainability. My plan here is to start being intentional with any new purchases I make and use what I have until it’s life end.

When people think of fair trade, ethical and sustainable fashion, our minds immediately think of boho fashion, busy prints (hey, I love a good print,) loose, flowey clothing – there is a definite stereotypical look we have in our heads for sustainable clothing, right? But it does not have to be the case.

I have started my search y’all, and my goal is to find us some graceful, ethical clothing that we can put into our everyday wardrobes and am working on a sustainable brand capsule wardrobe to share with y’all  soon.

I want to be clear about a few things, during this shift, I am NOT going to just throw out items from my closet that do not come from a sustainable brand. That would be counterproductive. I will use what I have and continue to share this with y’all but when it comes time to replace items, I will lean towards and purchase from sustainable and ethical brands.

Please be patient with me as you see this shift in my content….I love sharing all parts of my journey with y’all and I would love your feedback on this shift.

 

 

 

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